Finding the “Right’ Load

You don’t have to be perfect with every load. Due to opportunity costs, spending too much time looking for that “perfect” load is likely going to lead to mostly wasted time and missed opportunities. It’s more important to find loads that put you in position to book a successful next load and continually repeat that process.

Keys to success

A meaningful distinction to make is that not everyone’s “right” load is the same. When booking the “right” load for you, it’s important that you’re thinking about a repeatable strategy to help you sustain your continued success.

Continually aim to put yourself in an advantageous location:

• Have an idea of what you want to book coming out of the market you’re delivering in.
• Understand regional market conditions (inbound v. outbound loads).
• If booking into a backhaul market, average out your inbound & outbound rates.

Understand your baseline costs:

• Track your truck payment, trailer payment, insurance, fuel, registration, maintenance, tolls, driver pay, etc.
• Include these in a sheet and compare in a RPM (rate per mile) format and track profits
• Not every load will cover your baseline costs, keep an eye on the overall big picture and your trends.
• You can understand more with our Breakeven Calculator.

Know your strategy and act fast:

• The best loads get booked quickly.
• Establish and foster relationships with brokers that have the lanes you want to haul.
• Utilize our Backhaul Recommendations in the load screen to assist you in securing your next load.

Remember, prioritize efficient load selection over perfection, as spending too much time seeking the "perfect" load can lead to missed opportunities. Understand that your "right" load may differ from others, so develop a repeatable strategy tailored to your needs.  

Instead of seeking perfection with every load, focus on making informed decisions and taking action to keep the business moving forward. At TrueNorth, we make it easier with our calculator and Backhaul Recommendations. We are here to assist you in optimizing every mile. Start your free trial today and see what your business has been missing.

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About TrueNorth

TrueNorth pioneers a new era for truckers, new carriers, and owner-operators. Born from a legacy of trucking roots, it transforms the industry's landscape with a cutting-edge operating system. By replacing outdated processes with a unified mobile app, TrueNorth empowers truckers with superpowers – a dispatcher, CRM, financial dashboard, and real-time market insights. Bridging the gap between traditional fleets and tech companies, TrueNorth champions truckers' profitability, offering tools, and support for streamlined operations. In a world where autonomy looms, TrueNorth remains the ally ensuring profits and efficiency for the heroes steering the wheels of commerce. Get started with TrueNorth today, and see how a trucker-first tech platform can revolutionize your operations.